What to do when a reporter calls

Always be courteous; rude people make bad news.
Find out what they want and ask them to ring back in 5 minutes. This gives you time to think, write out what you want to say and call the Communications Officer (see below) if you want to. If you agree to ring them back, make sure you do. If a busy reporter suggests visiting you, welcome this and make sure the kettle is on.
When giving information to the media it’s best to be factual, frank and to the point but ALWAYS in a firm, friendly manner.
Answer questions in your own words and in complete sentences. A “Yes” or “No” to a loaded question can have startling consequences.
You’re not bound to answer every question, don’t be bullied. Try and control the interview without being rude.
Be positive – mere denials or "no comments" suggest you have something to hide. This could be an opportunity to kill false rumours. Mistakes multiply when people refuse to talk, so be helpful and the reporter will usually respond in the same way.
If you have problems answering a question, don’t flannel. If appropriate tell the reporter you’ll find out and call back.
Try and give the report your facts in a way that dictates the angle of the interview. If you don’t want it reported, don’t say it!
Rarely, if ever, go “off the record”. It just isn’t worth it or safe. This is not to misjudge the reporter, rather if something is worth saying be honest and say it!
NEVER try and pull rank on a reporter.

If you need advice call: Alison Bogle, Communications Officer, 01423 812995 / 07768 110175